Interview with Vivina Berla - Frontier Markets


In this exclusive interview with Vivina Berla, Senior Partner & Managing Director Europe, Sarona Asset Management she discusses the challenges of working within the Frontier Markets.



One of the key points she made is that one of the key challenges within the market is
actually identifying the players that are able to add value and proving that they have added value in the past.

When you invest in developed markets there is a track record; there is a long history, you can actually do quantitative analysis of what they have achieved in the past. When you invest in frontier and emerging markets, you actually have to trust the management team. You have to develop a process by which you actually understand the team and their ability to generate and add value to their companies.



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